Greater patience and monetary expenditure: How shopping with companions influences purchase decisions

Shopping with companions plays a crucial role in daily consumer activities. However, only a few studies have explored the influence of this factor on consumers’ patience. We conducted four studies, including two field studies, to investigate the effects of shopping with companions (e.g., friends and peers) on purchase decisions. We found that consumers exerted greater effort when shopping with friends and peers by spending more money and being willing to wait longer for a product. This effect could be explained by three mediators: positive emotions, negative emotions, and perceived value, in which the hedonic and social value, unlike the utilitarian value, played essential mediating roles. This study elucidates the underlying psychological processes involved in purchase decisions shaped by companions. Retailers should encourage shopping with companions to increase sales and customer retention.     

The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour

Over the last decade, influencer marketing has become one of the most important tools for companies and brands to increase awareness, sales, or image strength. Since consumers prefer brands and companies whose image is congruent with their actual or ideal self, we could expect that consumers tend to prefer influencers whom they can compare themselves with. Therefore, congruence between consumer and influencer is imperative in influencer marketing and may indicate whether the influencer will be able to promote products to the target audience in an appealing way. Using a quantitative empirical study, we surveyed more than 7500 individuals measuring how they perceive a specific influencer's credibility, content usefulness, congruence, and purchase behaviour. The results suggest that if there is a congruence between an influencer and the follower, the impact of the influencer's experience and its content usefulness on purchase behaviour is stronger.     

The role of perceived product quality and overall satisfaction on purchase intentions

The study investigated the effects of perceived product quality and overall satisfaction on purchase intentions. Moreover, the direct and indirect effects of values and involvement on purchase intentions were studied. The study utilized the survey questionnaire and used sport shoes as the product being researched. The sample consisted of 197 students who responded to an anonymous questionnaire. Five hypotheses were tested and four of them were confirmed by the data. Perceived quality had a direct and an indirect effect (through overall satisfaction) on purchase intentions, overall satisfaction had a direct effect on purchase intentions and involvement had an indirect effect on purchase intentions through overall satisfaction and perceived quality. The results of the study provide several theoretical and practical implications.     

论墨家思想的要指“强本节用”

司马谈在《论六家要指》中对先秦至汉初诸子思想进行了一次大的总结与评价，指出了各家要指所在，将墨家思想的要指总结为“强本节用”。司马谈对墨家思想及要指的评判，不仅仅是从学术角度出发，更重要的是从治国角度出发而作出的评定。     

跨国快餐产业采用成组产品战略对于消费者购买意愿影响之研究

本文针对跨国快餐产业中的成组产品进行分析,区分主要产品与次要产品的搭配模式与价格折扣方式,并透过统计分析与假设检定进行实证检验,以了解搭配模式与折扣方式对消费者购买意愿所造成的影响。实证结果显示:主次产品种类的搭配与价格折扣方式对于消费者购买意愿的影响是显著的,并且两个变量之间存在交互作用效果。此结论为垮国快餐产业在中国市场进行营销时采用成组产品战略提供了支持。     

企业追求内部协同向外部协同转变的动因分析

本文从界定协同内涵出发,把协同分为内部协同与外部协同两种,并对两者的区别、内涵、外在表现形式及其转变现象等进行了简要的说明,然后就企业由追求内部协同向外部协同转变的动因进行了分析,主要包括经营环境的复杂性和动荡性、政府政策管制的放松、消费者需求的多样化与个性化以及企业的异质性等因素。     

日本民事诉讼法学的理论演变与解释方法论

解释方法论在日本民诉法研究中并不是显著的命题。长期以来,日本民诉法解释并不特别重视法律条文和立法者本意,解释方法论遵循的主要是利益衡量论,近年始有学者对它提出批判。日本民诉法解释方法论选择既源于民事诉讼法的目的被定位于纠纷解决,也与战后比较法研究中利益衡量论的引入有关。日本民诉法利益衡量论有别于民法中的利益衡量论,也有别于受德国法影响的亲实体法解释方法论,这种方法论并不局限于衡量或分配原被告之间的财产或价值,更多地蕴含了对作为制度利用者的当事人的便利、 制度运营者的公共利益、民事诉讼程序的动态发展等要素的考量。     

The Importance of taste in experimental auctions: consumers’ valuation of calorie and sweetener labeling of soft drinks

A majority of purchases that consumers make are classified as repeat purchases. One of the main reasons why consumers make repeat food purchases is the food's taste. Therefore, we examined the importance of including taste testing in nonhypothetical experimental auctions. Specifically, we used two experiments to determine consumers’ willingness to pay for soft drinks labeled with different calorie and sweetener information. In Experiment 1, participants tasted the soft drinks prior to the bidding rounds. In Experiment 2, participants did not taste the soft drinks prior to the bidding rounds. Bidding behavior for the soft drinks was significantly different between Experiment 1 and Experiment 2. Results suggest that including taste testing in the design of experimental auctions is important to accurately capture consumers’ willingness to pay for foods that are purchased repeatedly. Results also imply that policies aimed at combating obesity by making the calorie content of foods more visible may not produce desired outcomes.     

“互联网+创业”服务平台用户使用意愿影响机理研究——基于D & M模型和计划行为理论视角

针对互联网创业服务特点，基于计划行为理论信息系统成功模型构建新的理论模型，使用结构方程模型进行数据分析，以解释互联网创业服务平台用户持续使用意愿。通过模型分析发现，兼容性和线上线下互动通过知觉行为控制正向显著影响用户满意度和用户使用意愿，信息品质直接影响用户对互联网创业服务平台的使用意愿，而用户满意度在平台信息品质、系统品质、服务品质与使用意愿之间具有中介效应。基于此，提出完善互联网创业服务平台和提升用户使用意愿的对策建议。     

With or without you: The positive and negative influence of retail companions

This study evaluates whether the influence of shopping with a companion is consistent across retail contexts with service components or between genders. An experiment asked participants to recall and evaluate their most recent solo or joint restaurant or shopping experience. Results demonstrate that for restaurant experiences, there is a positive influence of others on individual time spent, money spent, satisfaction, and attitude toward the act. For shopping experiences, however, these effects were either strengthened or reversed dependent upon gender. For (males) females, joint shopping experiences are linked to (increased) decreased amount paid, attitude toward the act, and re-patronage intentions.